Customer story

Alicorp

Alicorp creates new revenue streams with Shopery Marketplaces

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New revenue streams

One of the largest consumer goods companies in LATAM boosts its revenues with a B2B marketplace where food producers and HORECA meet together to create Network Effects

The Challenges

  • To grow revenues beyond its existing businesses and to acquire new customers
  • To acquire know-how on the HORECA digital behavior in real time
  • The arrival of global Marketplaces in the food industry (eg: Amazon, etc.) reduces intermediaries but does not improve margins.
  • To become a leader in B2B for HORECA through digital channel

The Solution

- A B2B marketplace solution to sell its own products and 3rd party ones
- Digitalization of Sales via modeling of the distribution channel Integration with the ERP to synchronize products, orders and line of credit
- Customization of prices, logistics, recommendations, etc.
- Use of AI for customer clusterization, churn prediction, sales forecast, SKUs recommendations, etc.

The Results after two years

Digitalization of sales

>25% B2B sales have become digital.

Smooth client transition

>50% B2B customers purchased via marketplace

Digitalization of revenue

200M+ revenue through Marketplace.

More products on the marketplace

Other brands already selling on the platform

Saving costs with optimized processes

Significant reduction in the cost-to-serve.

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Discover how a Marketplace platform would boost your business. Are you ready?

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