M Automoción find new leads online thanks to Shopery MarketplacesTalk to an expert
M Automoción, leader in the automotive sector in Spain, launches its Marketplace Buscauto in order to reach leads interested in buying or renting cars.
- A B2C marketplace where leads can show their interest for a new car and register for a call back
- Integration with ERP to manage catalog, prices and stocks
- Data Analytics Dashboard for continuous monitoring.
Direct access to the HORECA customer digital behaviour know-how in real time.
Insights on market trends in a moment of continuous and sudden changes.
With a digital platform, HORECA customers and distributors can easily generate recurring orders and discover new products through navigation or through smart product recommendations.
Field sales teams will dedicate more time to acquire new customers, just having to overview their current customers sales.
By inviting other brands to the marketplace, the discovery of new products is encouraged through product recommendations, generating network effects and resulting on new customers for the brands participating in the marketplace.
A digital platform for B2B sales to HORECA allows the digitalisation of sales and administration processes, therefore increases margins dramatically.
Optionally the distribution chain can be shortened and producers can have a better control on pricing.
The irruption of global online marketplaces (eg: Amazon, AliBaba, etc.) with highly optimised processes poses a threat to the distribution chain.
HORECA customers are now highly interested in making digital purchases 24hx7d and in exploring new products on their own, even more if there are several brands offering a large catalogue.