Customer story


M Automoción find new leads online thanks to Shopery Marketplaces

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Acquiring new leads online

M Automoción, leader in the automotive sector in Spain, launches its Marketplace Buscauto in order to reach leads interested in buying or renting cars.

The Challenges

  • With an increasingly online user experience, food producers do not have direct access to consumer behavioral know-how.
  • To acquire know-how on the new lead behaviour
  • To reach out to new online leads compared to their regular retail outlets

The Solution

- A B2C marketplace where leads can show their interest for a new car and register for a call back
- Integration with ERP to manage catalog, prices and stocks
- Data Analytics Dashboard for continuous monitoring.

The results

Digital behaviour know-how

Direct access to the HORECA customer digital behaviour know-how in real time.
Insights on market trends in a moment of continuous and sudden changes.

Higher recurrence and upselling

With a digital platform, HORECA customers and distributors can easily generate recurring orders and discover new products through navigation or through smart product recommendations.

New customers acquisition

Field sales teams will dedicate more time to acquire new customers, just having to overview their current customers sales.
By inviting other brands to the marketplace, the discovery of new products is encouraged through product recommendations, generating network effects and resulting on new customers for the brands participating in the marketplace.

Margins increase

A digital platform for B2B sales to HORECA allows the digitalisation of sales and administration processes, therefore increases margins dramatically.
Optionally the distribution chain can be shortened and producers can have a better control on pricing.

Protection against global marketplaces

The irruption of global online marketplaces (eg: Amazon, AliBaba, etc.) with highly optimised processes poses a threat to the distribution chain.

Excelling in customer service

HORECA customers are now highly interested in making digital purchases 24hx7d and in exploring new products on their own, even more if there are several brands offering a large catalogue.

Discover how a Marketplace platform would boost your business. Are you ready?

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