B2C Marketplace

Get closer to consumers

Sell directly direct-to-table products through an online B2C marketplace

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Get to know more about your customers

Increase your know-how of consumer digital behavior and market trends in real time at a time of constant change.

Why a B2c Marketplace for Direct-to-table producers?

  • With an increasingly online user experience, food producers do not have direct access to consumer behavioral know-how.
  • High fragmentation in the value chain and a distribution chain with several intermediaries has reduced margins for producers.
  • The arrival of global Marketplaces in the food industry (eg: Amazon, etc.) reduces intermediaries but does not improve margins.
  • The creation of an online store does not generate a sufficient audience. On the other hand, the creation of a Marketplace by a producer, inviting other complementary producers, contributes to Network Effects (higher traffic, better price control, better know-how).

Avoid intermediaries and be more profitable

Increase your margins by eliminating the entire distribution chain and digitizing processes.

Strategic Reasons

Digital behaviour know-how

Direct access to the final consumer digital behaviour know-how in real time.
Insights on market trends in a moment of continuous and sudden changes.

Higher recurrence and upselling

With a digital platform, final consumers can easily generate recurring orders and discover new products through navigation or through smart product recommendations.

New customers acquisition

By inviting other brands to the marketplace, the discovery of new products is encouraged through product recommendations, generating network effects and resulting in new customers for the brands participating in the marketplace.

Margins increase

A digital platform for direct-to-table sales allows the digitalisation of sales and administration processes, therefore increases margins dramatically.
Moreover, using this marketplace will also eliminate the entire distribution chain.
For the initiator of the Marketplace, there is a possibility to add commissions on third party sales.

Protection against global marketplaces

The irruption of global online marketplaces (eg: Amazon, AliBaba, etc.) with highly optimised processes poses a threat to the distribution chain.

Excelling in customer service

Direct-to-table customers are now highly interested in making digital purchases 24hx7d and in exploring new products on their own, even more if there are several high quality products offered.

Discover more use cases

B2B Marketplace

Food producers to HORECA

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B2B Marketplace

Food producers Distribution

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Discover how a Marketplace platform would boost your business. Are you ready?

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